Looking to enter into the digital arena, local boutique accounting firm Liedon Chartered Accountants, came looking for solutions to get them from where they were, to where they wanted to be.

Starting from the ground up, I helped to clarify their brand position by honing in on what makes Liedon unique in their offerings. A woman-led firm, covering all manner of professional financial services with the kind of personal touch where the owner knows your children's names.

Personal. Professional. Peace of Mind. These were the values that led the rebrand, resulting in a bespoke wordmark and logomark hinting at the range of services found under one roof - and the peace of mind that comes with it. The palette of strong professional blues akin to the financial sector was given some personality with the introduction of a more feminine coral accent colour. Brand collateral was kept clean and professional, with a relatable, confident yet approachable tone of voice.