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Birch Chartered Accountants

Rebranding

Logo Design

Identity Design

When two formerly merged Chartered Accountancy firms parted ways to allow for more growth, the need arose to rebrand one of the firms to usher in the new season.

 

Needing a brand new logo that was still firmly rooted in the professionalism and tradition of the financial sector, and communicated the strength of the firm in it's new form, I developed a strong serif wordmark, punctuated by a period to denote their strength going forward alone.

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I developed a secondary mark, modeled after the birch leaf, for use as a stamp of approval on some of the corporate stationery. The leaf mark was also developed into a seamless pattern, used on various brand collateral.

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"It was such a pleasant experience working with Jean-Pierre! We needed to rebrand our company and Jean-Pierre helped us with every aspect including the logo, website, signage and stationery. He took the time to understand what we do and created a brand that stands out. We love it! Jean-Pierre is the designer to approach for a personal, modern and affordable service."

Nicole Channon - Audit and Accounting Manager, Birch Chartered Accountants