Eastside Rebrand Lime8.jpg

Eastside Community Church

Rebranding

Logo Design

Identity Design

Approached by Eastside Community Church to work on increasing the awareness of their location through exterior signage, I picked up gaps in their brand positioning that needed to be addressed with a complete overhaul of their brand and all it's touchpoints.

 

Wanting to reach a younger, trendier demographic, and already implementing the necessary changes into their services and ministries, I shifted the brand identity in a direction that aligned with their vision to be more engaging, youthful and relevant.

 

Starting from the ground up, I crafted a custom wordmark using fixed-width strokes and geometric shapes and angles, that would inform many of the design choices going forward.

Inspired by the diversity of the church community, I picked out intersecting segments from the wordmark to create a random pattern of shapes and colours that was implemented across the various deliverables.

Eastside Rebrand Lime9.jpg
Eastside Rebrand Lime10.jpg
Eastside Rebrand Lime14.jpg